Hundreds of applications and candidatures are scanned before the final Accept/Decline decision is made. Often people give similar answers to the select set of questions in interviews because they don`t put due thought into the different aspects important for the role and organization and what could distinguish them.
Did you go in for an interview believing you are a FIT? When faced with a “What is it that went wrong?” situation, you have to empathize and think like the recruiter and his/her view of the BEST FIT. Your responsibility then is to try and gauge what employers look for in candidates and match the job requirements with the right kind of talent. You have to ask yourself one very simple question which is “Would you hire YOU?”