Perception is an extremely sought after asset. Yes, an asset. In this extremely connected, ‘viral’ world of ours, how you are viewed, mentioned and interacted with, is very evident. Your identity is no longer just a definition of your personality. It is much more than that. It is your qualification to promote your unique qualities, achievements and experiences. It is the special gear that pushes you beyond the finish line before your competitors can work out a strategy. More than anything, it is an outcome of the skill to convert your unique value into a lasting memory. That skill is also known as personal branding.
As you chart your career path, garnering various skills and lessons, accord a fair amount of your time and effort on investing in your personal brand. And we cannot view it as anything other than an investment. Personal branding requires you to consciously build channels and messages that speak how special you are to your professional and personal connections. It requires you to excel at defining those elements that exceed beyond the current situation of your life. (more…)