We are living in a world where the reality of a tidal wave of big data technologies is upon us. And the force as well as the layers propelling this sea of data are enormous. Every transaction, operational task, discussion and indeed decision in the business world is increasingly finding its roots in some snippet of data sprouting in the ...

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. –Peter Drucker

Starbucks serves as the pinnacle example for countless business case studies and successful marketing stories. Yet, one simple principle that appears to stand out over the course of the last three decades of its solid popularity is-that ...

The word ‘entrepreneur’ springs to mind, names such as Bill Gates, Steve Jobs, Steve Ballmer-the indisputable, almost larger-than-life ambassadors of the tech industry and the business world at large. Those seeking to create an independent foothold in the start-up world, invariably find themselves flipping through detailed chronicles of their journey, dissecting key drivers for their resounding success. One curious insight ...

The nature of work is changing rapidly, the world over.

Globalization of talent and opportunities has increased competition, the advent of a gamut of technologies has transformed the workplace and mechanized several economic activities. Job roles are increasingly shaped as one-size-fits all, and job descriptions are increasingly becoming confined to specific responsibilities and job skills.

Amidst serious pressure and expectations to make ...

The wise Greek philosopher Heraclitus wrote, “Change is the only constant.”

And how right he was, because if he was confronted with any of the prevalent job descriptions of today, he would truly be baffled. And he would not be alone.

According to the World Economic Forum (WEF), nearly 70% of children starting primary school in 2016 will leave school ...

The concept of growth hacking is becoming increasingly prevalent. According to Google Trends, searches for the term ‘growth hacking’ have witnessed a constant increase since 2012.

As the number of corporate venture firms have quadrupled between 2012 and 2015 too, the startup craze has spawned a lot of interest in growth hacking tools to achieve business goals.

Building ...