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Unravelling The World Of Big Data

Unravelling The World Of Big Data

We are living in a world where the reality of a tidal wave of big data technologies is upon us. And the force as well as the layers propelling this sea of data are enormous. Every transaction, operational task, discussion and indeed decision in the business world is increasingly finding its roots in some snippet of data sprouting in the ...

The Modern Marketing Career Landscape

The Modern Marketing Career Landscape

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. –Peter Drucker

Starbucks serves as the pinnacle example for countless business case studies and successful marketing stories. Yet, one simple principle that appears to stand out over the course of the last three decades of its solid popularity is-that ...

Do entrepreneurs need an MBA?

Do Entrepreneurs Need An MBA?

The word ‘entrepreneur’ springs to mind, names such as Bill Gates, Steve Jobs, Steve Ballmer-the indisputable, almost larger-than-life ambassadors of the tech industry and the business world at large. Those seeking to create an independent foothold in the start-up world, invariably find themselves flipping through detailed chronicles of their journey, dissecting key drivers for their resounding success. One curious insight ...

The Top 5 Skills for MBA Success

The Top 5 Skills For MBA Success

Today’s MBA students will graduate to a fast-changing job market. In comparison to other degrees, an MBA degree still opens doors to opportunities broader than degrees in specialized fields, as MBA students acquire marketable, transferable skills suited to positions in just about any industry.

However, the competition for jobs amongst MBAs itself continues to remain fierce, with the school awarding the ...

The Basics of Job Crafting

The Basics Of Job Crafting

The nature of work is changing rapidly, the world over.

Globalization of talent and opportunities has increased competition, the advent of a gamut of technologies has transformed the workplace and mechanized several economic activities. Job roles are increasingly shaped as one-size-fits all, and job descriptions are increasingly becoming confined to specific responsibilities and job skills.

Amidst serious pressure and expectations to make ...

An Overview of Growth Hacking

An Overview Of Growth Hacking

The concept of growth hacking is becoming increasingly prevalent. According to Google Trends, searches for the term ‘growth hacking’ have witnessed a constant increase since 2012.

As the number of corporate venture firms have quadrupled between 2012 and 2015 too, the startup craze has spawned a lot of interest in growth hacking tools to achieve business goals.

Building ...

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